Google just added YouTube TV to YouTube app on Roku — this is war

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Google just added YouTube Tv set to YouTube app on Roku — this is war

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The gloves are off. One calendar week after Roku kicked YouTube TV out of its platform, Google's responded by upping the dues — and putting the live TV service in its YouTube app.

Now, if Roku wants to stay stiff, information technology has to kick the YouTube app out, too, and gamble the ire of every YouTube-loving streamer who'south bought its devices.

This news comes from The Verge, which reports that Google is looking into other workarounds as well. This kind of inter-visitor warfare, where the customer always loses, is nothing new. Roku alleges that Google demands for unique and preferential treatment for its apps, to become sensitive customer data non available to other companies and manipulation of search results.

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Google also wants Roku to support AV1 video decoding, which could increase the toll of Roku devices. In response, Google points to the recent history of Roku's app issues, where HBO Max and Peacock, amongst others had to go through work to go into Roku devices.

In a weblog post, the YouTube Team claimed that "Despite our all-time efforts to come to an agreement in the best interests of our mutual users, Roku terminated our bargain in bad religion amidst our negotiation. Unfortunately, Roku has frequently engaged in this tactic with other streaming providers."

The Verge reports that the YouTube app will starting time to include a "Become to YouTube Television set" in the coming days, which volition bring them to YouTube Television set within the YouTube app. This option will appear on other devices over fourth dimension, but arrive on Roku first. Google is even looking to requite costless streaming devices for YouTube Telly members, in the effect that this is necessary.

Such a demand would likely only come about if Roku decided to delete YouTube'south apps from devices altogether. The current loss of the YouTube TV app on Roku is just hitting the Roku Channel Shop, where the app was de-listed. Anyone with the app withal on their Roku device or TV could withal watch live TV. If Roku decides to continue to play hardball, it would likely go far impossible for users to download the YouTube app again until the spat is resolved.

And while YouTube Boob tube is one of the almost popular live TV services (with more than three million users) and best cable Television set alternatives, YouTube is a much bigger fish. The video site sees more than than two billion users logged in each calendar month, and those who beloved to put the platform on their Goggle box rely on devices such as Roku to take the YouTube app.

Roku is the top streaming device platform in the U.S., with Fire TV in second place.

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Henry is a senior editor at Tom'south Guide covering streaming media, laptops and all things Apple tree, reviewing devices and services for the past six-plus years. Prior to joining Tom'southward Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He'due south besides covered the wild earth of professional wrestling for Cageside Seats, interviewing athletes and other manufacture veterans.

Source: https://www.tomsguide.com/news/google-just-added-youtube-tv-to-youtube-roku-app-this-is-war

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